March 6, 2013

announcement: ESD at the more fitness half marathon

I'm so excited to finally officially announce that ESD will be at the More Fitness Half Marathon Expo in April! For those of you who follow us on facebook, twitter or instagram, this may not be a total shocker... I've been trying to keep my big mouth shut since October but have dropped little hints along the way.  Not only will we be at the expo, but we've partnered with More & Fitness Magazines to design a special race necklace commemorating this women's only half marathon. How cool, right? Uber cool. Seriously.

I was contacted by Fitness a few months ago to collaborate and after having worked with them on last year's You Can Do It! necklace, I was ecstatic for the opportunity to work with Jenna and team again. We put a meeting on the calendar to review design ideas with Executive Editor, Pam O'Brien, and I got to brainstorming design ideas.

Original ideas included Fitness's former "Mind, Body & Spirit" mantra, the silhouette of a woman running, outlines of central park, NYC inspiration, 13.1, and so on and so forth. But none were 100% grabbing my intention.... until one hour before I had to leave for the meeting an idea popped in my head. I quickly engraved the three charm concept, threw it on my favorite new rope chain, and headed out the door with my presentation and samples.
Presentation Deck chock full of design ideas... that ended up on the cutting room floor
some of the initial design ideas

I presented the initial design ideas to Pam & Jenna, suggestions and revisions went flying around page by page, and I could tell they were feeling the same as I.... something there but not quite THE design. And then I told them about my last minute inspiration, pulled out the quickie necklace I engraved that morning, and our final design was born!

So here it is, the exclusive More Fitness Half Marathon necklace designed by yours truly Erica Sara!!! Did I just really write that? Not in my wildest dreams... wow... so grateful :)

The necklace features three small tags engraved with MORE, Fitness & Half on one side. The second sides are engraved with a running woman silhouette, 13.1 and your choice of NYC or your race finishing time. The necklace is available on our website and of course will be available for purchase at the expo, along with many other charms and necklaces. 
MORE fitness Half charms
Custom Time, Woman Running Silhouette, 13.1 
on our lovely model 
We're still building our assortment to bring to the expo but it will definitely include both jewelry to take home, as well as the opportunity to build your own necklace and order custom and personalized pieces. Just in time for Mother's Day too! 

While we're planning, we'd love to hear from you. PLEASE tell us in the comments below, will you be there? Will you stop by & say hi (pretty please!)? Which pieces from the ESD assortment would you love to see at the expo?

7 comments :

  1. I'm so beyond excited for you!! And that design? Gorgeous and so perfect. You make me wish I was running this race this year.

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  2. I'm not running the More/Fitness Half because I won't be in NYC on race day, but I'll definitely stop by the expo during the week and say hi. Maybe buy something. I like the custom time, woman running silhouette, 13.1 necklace. I may (at a later date) get that for my marathon(of course with 26.2) or a different half-marathon.
    I love your designs.

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    1. Would love for you to stop by! You know, I didn't even consider adding the a necklace with just the time, distance & silhouette to my basic assortment but I love the idea!

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  3. Love to hear this! I love your designs, your company, your mission, AND Fitness mag! I wish I were able to run the half, but I think I will pop over the expo and check out your table. I've been wanting to purchase a Wish necklace but I'm such a visual person, that I love to see things in person before I decide. It would be great to see some of the Wish necklaces and initial necklaces (but again, this is coming from a non-marathon runner :))

    Congrats on this!!

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    1. Jackie, thank you so much! I'd love for you to stop by and I'll definitely have the Wish collection & initial necklaces on hand. Hope to meet you!

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  4. Congratulations! This is really exciting. Makes me want to run in this half-marathon!! :-)

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