I was contacted by Fitness a few months ago to collaborate and after having worked with them on last year's You Can Do It! necklace, I was ecstatic for the opportunity to work with Jenna and team again. We put a meeting on the calendar to review design ideas with Executive Editor, Pam O'Brien, and I got to brainstorming design ideas.
Original ideas included Fitness's former "Mind, Body & Spirit" mantra, the silhouette of a woman running, outlines of central park, NYC inspiration, 13.1, and so on and so forth. But none were 100% grabbing my intention.... until one hour before I had to leave for the meeting an idea popped in my head. I quickly engraved the three charm concept, threw it on my favorite new rope chain, and headed out the door with my presentation and samples.
|Presentation Deck chock full of design ideas... that ended up on the cutting room floor|
|some of the initial design ideas|
So here it is, the exclusive More Fitness Half Marathon necklace designed by yours truly Erica Sara!!! Did I just really write that? Not in my wildest dreams... wow... so grateful :)
The necklace features three small tags engraved with MORE, Fitness & Half on one side. The second sides are engraved with a running woman silhouette, 13.1 and your choice of NYC or your race finishing time. The necklace is available on our website and of course will be available for purchase at the expo, along with many other charms and necklaces.
|MORE fitness Half charms|
|Custom Time, Woman Running Silhouette, 13.1|
|on our lovely model|
We're still building our assortment to bring to the expo but it will definitely include both jewelry to take home, as well as the opportunity to build your own necklace and order custom and personalized pieces. Just in time for Mother's Day too!
While we're planning, we'd love to hear from you. PLEASE tell us in the comments below, will you be there? Will you stop by & say hi (pretty please!)? Which pieces from the ESD assortment would you love to see at the expo?